Introduction to Floral Design Workshop

Discover how to create beautiful floral arrangements step by step, using time-honored design principles. As a florist, it is crucial to have a strong understanding of the principles and elements of floral design. 

You'll learn how these principles can enhance your work, and build confidence as you turn your passion into a profitable career.

Course Description:

2-Days Introduction to Floral Design

• Materials & Tools of the trade
• Principles and Elements of Design
• Processing & Conditioning flowers for extended vase-life
• Different Techniques & Mechanics to Design
• Industry best practice & Sustainable Methods
• Sample Floral Recipes

Each attendee will design and take home their arrangement each day:

• Hand-tied Bouquet
• Vase arrangement
• Garden-style arrangement

Additional Day

• Marketing & Branding
• Strategies to attract your best clients
• Proposals | Pricing
• Manage Operations: Production logistics | Labor |workflow to maximize profit

Available Classes

• 2-Day (07/31/23 - 08/1/23) + Additional Day (08/02/23) 
  
• 2-Day (08/21/23 - 08/22/23) + Additional Day (08/23/23)
  
• 2-Day (10/09/23 - 10/10/23) + Additional Day (10/11/23)

Time: 9:00 AM - 3:00 PM EST Each Day

Location: North Brunswick, NJ

Course Instructor:

Marie Danielle Vil-Young
Founder & Creative Director
À Votre Service Events®, LLC

Named one of the top event planners in the world by Harper’s Bazaar and Top 50 Wedding Florists in North America by Florists’ Review, Marie Danielle Vil-Young is one of the most celebrated and sought-after international planners and designers based in the NY / NJ area. Classically trained as a Scientist, Marie Danielle founded À Votre Service Events® in 2008, specializing in luxury wedding & events.

Marie Danielle can be found quoted and featured in multiple copies of Florists' Review magazine, New York Magazine, Wall Street Journal, Brides, Martha Stewart, the Knot, Forbes, HGTV, Discovery Plus, News12NJ, Yahoo Finance, Fox Business, NY Post, Accent Magazine, Princeton Magazine, NJ Bride, Style Me Pretty. CBS, NBC, Grace Ormonde, Voyage Mia, Wedding Planner Magazine, Le Nouvelliste, Ticket Magazine, Ecuador News and many more.

Aside from her work involving events, floral design and running her company, Marie Danielle is a speaker, mentor in the industry. Marie Danielle is a true leader and entrepreneur who loves to empower others. She is a member of the Board of Trustees of the French American School of Princeton (FASP) and also State manager of the Association of Bridal Consultants New Jersey (ABC NJ).

Note: No refunds, but transferable to a friend if you cannot attend